Make Excellence Your Minimum Expectation. . .
. . . Not Your Maximum (if You Want to Breed Success).
(Special thanks to Dax Moy, fellow fitness professional, for his cool perspective on "Excellence.")
If you're on life's path striving for success in the fitness game, you've gotta have heart, consistency, will-power, fortitude, drive, specific goals, a good work ethic . . . and a good pair of shoes -- hopefully a pair of shoes running with a campaign stronger than the (potentially) confusing one proposed by Reebok.
**You'd think I work in marketing or something, with all the ad campaigns I'm critiquing lately as I dole out my fitness perspective. (Of course, we should be thankful for these ads - and every other "inspiration" that I come across - as a source for these wonderful blog posts.)**
Back on course. . . .
I'm frustrated. Here I am, a fitness professional trying to motivate my clients. Trying to teach them to tap into their inner strength and take their bodies to their highest potential, and I've got Reebok, a sport shoe company(!), advertising the following messages:
Why run 'till you can't walk? Run Easy.
Why hit the wall? It hurts. Run Easy.
What are you "just doing?" Run Easy.
Did you beat your best time, or just beat yourself? Run Easy.
Run to the beat of your own drummer. Run Easy.
Stop and smell the garbage. Run Easy NY.
A ten minute mile is just as far as a six minute mile. Run Easy.
This kind of campaigning from a SPORT shoe company? Sport? As in, let's compete whilst having fun? Give 100% for individual or team victory?
What message are they trying to send here?
Enjoy life? Relax, and improve your chance of winning? Settle for average, don't worry about excellence? When the going gets tough, sit down and avoid the obstacle(s)?
In all fairness, the Reebok "Run Easy" campaign illustrated on their corporate website does open it's message with,"There's no point in doing if you don't enjoy it. Stay fit how you see fit." So, chances are that all of the above slogans are, in fact, aimed at telling us to enjoy life -- to live (and exercise) in a way that makes us happy.
Wouldn't it be better, though, if Reebok sent their message with a clearer example, one that leaves less chance of confusion amongst the target audience? (I've heard too many people come away with the wrong message -- i.e. "Maybe I shouldn't work so hard." or "I should lower my expectations and not get caught up in competition.")
By all means, wear Reebok's shoes if they're the right fit for your activity. Find pleasure in what you do (or in knowing that the activity you're doing is good for you). But don't allow yourself to step into a mindset that leaves you content with mediocrity, average results and a lack of determination to reach your fitness goals. (And use this blog as a reference to avoid misinterpretation of their ad campaign!)
Training for enhanced fitness is a competitive battle between your will and your fatigued body in the face of adversity and hard work. Cultivate a strong will and sense of purpose so you'll achieve excellence and success while lunging, walking or running along the path of your fitness marathon.














